This is my favourite shot from the Stolen Girlfriends Club Autumn/Winter 2012 campaign.

All Images/Derek Henderson for Stolen Girlfriends Club.

About 20 minutes ago the new Stolen Girlfriends Club Autumn/Winter 2012 campaign imagery was presented to me, I came across this shot and had to share it with you. It’s my favourite of the lot. There are several reasons for this:

  • Firstly, I really like cornflakes. Well, I don’t really eat cereal that often (read: at all) but if I were to choose any cereal in the world as my favourite, it would probably be cornflakes. They might be boring, but with a bit of sugar sprinkled on top they can really be quite delightful. But I digress. I like that they’ve used cornflakes.
  • Secondly, the cornflakes are Homebrand. Extra points for this.
  • Thirdly, we all know I think Georgia Fowler is a fecking good model, and  it was shot by Derek Henderson and we all know Derek Henderson is my favourite New Zealand photographer.
  • Fourthly, there’s just so much going on in this photo. It’s just so damn interesting, there’s a tonne of things to look at and it’s just kind of refreshing to see a campaign image that isn’t super clean and minimalist.
  • Fifthly, there’s something nice about how Stolen Girlfriends Club has their brand guidelines down. They have amazing marketing skills and there’s no doubt these photos fit in perfectly with their target audience. They know the kind of image to present and they stick with it and that’s what makes them incredibly successful. High fives for that.

See some of my other favourites from the campaign and credits, below.

Photographer – Derek Henderson @ M.A.P
Re-Touching – Sjoerd Laneveld @ Digisense
Model – Georgia Fowler @ N Model Management
Makeup – Corrina Lyon @ M.A.C Cosmetics
Hair – Shontal Healey @ Stephen Marr

10 Responses to “This is my favourite shot from the Stolen Girlfriends Club Autumn/Winter 2012 campaign.”


  1. 1 Alisha January 23, 2012 at 16:53

    These shots are amazing. I love all of them. The feather duster! LOVE

  2. 2 jade January 23, 2012 at 16:53

    Firstly: Very good
    Secondly: Incredible
    Thirdly: WOW!
    :D

  3. 3 Gabz January 24, 2012 at 09:12

    Georgia Fowler kills it!

  4. 4 Cakes and Shakes... January 24, 2012 at 09:47

    There’s something very Guy Bourdin about this shot! I saw his work in a gallery in Vienna years ago and it was the first moment I really realised that photos are my favourite art form: I love them more than paintings, even Frida Kahlos or Picasso or Degas, etc… I also love cornflakes (not the home brand ones though, ecch…) but I usually eat a massive bowl of them at night instead of dinner when I’m too lazy to cook. Cos I’m a badass, LOL, it’s just how I roll!

    http://www.cakesandshakes.wordpress.com

  5. 5 marie January 24, 2012 at 14:14

    katherine this is clearly a rip off try hard attempt at a terry richardsen shoot, you are so easily pleased with imitation. after the last stolen shoot with penni pickard ripping off the purple magazine shoot with latecia casta on the statues. all i can wonder is which terry r shoot for purple or self service was this one copied from. too easy

  6. 6 anon January 25, 2012 at 22:44

    is that sid’s house?

  7. 7 Katherine January 26, 2012 at 22:24

    Re: anon – I’ve heard people say it is so I would assume so but I’m not sure.

  8. 8 ssss January 27, 2012 at 17:51

    who’s house is this its cool?

  9. 9 sarah January 28, 2012 at 19:03

    sorry katherine to disagree, i think these shots are try hard and vulgar, i don’t get what the brand is trying to achieve. Not inspiring, and sick of flashy terry richarson
    copies. The model is beautiful, shame about the images.
    Sex don’t always sells!

  10. 10 Sally-Ann February 3, 2012 at 08:59

    Love this shoot. Hate the haters.. the Z boots look ace.


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There are only three things you need to know about me and this blog: My name is Katherine, I did not purchase this domain name, and for more info, you can ask me here. Unless specified, all photos are taken by me - if you'd like to use them, please credit. To see my photography, visit my photo blog.

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